We were commissioned to quickly establish Nordity Fiber, a subsidiary of an investment company specialising in fibre and telecommunications infrastructure in the Nordics. The project covered everything from creating the company name and brand identity to developing texts, graphic profile, website and templates for digital and printed media.
With a focus on long-term investment and strong relationships with local communities, Nordity Fiber supports municipalities and local players in reaching their connection targets for fibre roll-out. By delivering a strong brand identity under time pressure, the project demonstrates our ability to create sustainable and reliable solutions for companies active in society-critical services.
We began the project with a workshop in which, together with the client, we carried out a market and target audience analysis to identify the client's positioning. We developed a plan to set the brand apart and reach the right audience, and landed on three core values: approachable, Nordic and modern. Based on these keywords we created three concept directions for the brand, which we refined together to find the best option. The result was
By creating a strong brand identity and a user-friendly website from scratch, Nordity Fiber was established as a reliable player in fibre and telecommunications infrastructure in the Nordics. The new brand platform and communication have clearly positioned the company towards the right audiences and strengthened its role as a long-term partner to municipalities and local communities. The project shows the power of combining strategic thinking with creative design and flexibility under time pressure.
