Strong stories combined with smart digital activation to position brands, shape opinion and attract talent. We work primarily with B2B companies and organisations operating in complex environments, where communications need to earn attention rather than simply demand it.
Tale Newsdesk combines the pace and collaborative mindset of a newsroom with the digital toolkit of a modern marketing team. The result is communications designed to create impact across digital channels, traditional media and the emerging information environments shaped by AI search and generative tools. Read more about Tale Newsdesk and our other services here.
We create authentic content grounded in data and insight. We test, analyse and refine the methods that work best for your audience and objectives, whether the assignment involves strategy, brand development, design, PR, content production or distribution.
Working strategically is about daring to prioritise. How can we achieve our goals with limited resources? We analyze the behaviour and motivations of target groups, test messages and hypotheses on a small scale through digital campaigns, and then build a communication strategy based on data. Some examples of what we do include:
Starting from your communications strategy, we create content that engages the target audience and delivers results. From video production to white papers. We design and package your content with the right visual expression and tone of voice, and develop design concepts from scratch when needed. Some examples of what we do include:
Once your content is in place, we have the tools to ensure that your message gets through. Using data and insights, we optimise your presence across owned, paid, and earned channels. Through social media, newsletters, native advertising, PR, SEM, and SEO, we make sure that the right message reaches the right audience. Some examples of what we do include:
Effective PR builds trust. At Tale, we combine our journalistic background with strategy and digital expertise to create PR efforts that have real impact. Some examples of what we do include:
At Tale, we are a team of 18 with expertise in strategy, PR, content production and digital advertising. We have grown every year since we started in 2017, and with 18 per cent growth in 2025, we are one of the fastest-growing agencies in the industry. We are part of the Diplomat Group, which gives us access to some of the industry's best consultants in public affairs, financial communication and issue management.
Would you like to discuss a collaboration? Get in touch with our CEO Maria Lundqvist at +46 70-374 09 22 or maria.lundqvist@talecontent.se.
