Services

Content agency in Stockholm for strategy, content and distribution

Content that strengthens brand and business

Are you looking for a content agency that can help you create content with clear direction and greater impact? Tale helps companies and organisations with content strategy, copywriting, PR, distribution and editorial content for web, social media, campaigns and thought leadership. The problem is often not a lack of things to say, but that messages, formats and channels do not hang together. The solution is content built on strategy, journalistic craft and smart distribution.

Where content meets strategy

Content is part of our heritage and our identity. With roots in journalism, editorial work and strategic communication, we create content that is clear, credible and authentic.

Good content is not about filling channels. It is about understanding what the recipient needs, what the organisation wants to achieve and how the story should be shaped to be credible and have an effect. That is why we always start with the purpose.

What does a content agency do?

A content agency helps companies and organisations plan, produce and distribute content that strengthens the brand and reaches the right audience. This can include articles, web copy, film, social media, newsletters, reports, campaigns, PR and thought leadership.
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The most important thing is not to produce more content, but to create the right content. That is why the work often starts with strategy, audience, messages and channel choices. When content is connected to business and communication goals, it becomes easier to create an effect over time.

When do you need a content agency?

When you have a lot to say but find it hard to get through. When your content does not reflect your expertise. Or when you need to bring together strategy, production, PR and distribution in one communication that holds together.

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We help with everything from content strategy and copywriting to PR, distribution and content for web, campaigns and thought leadership.

What does Tale do as a content agency?

We help you plan, produce, develop and distribute content that works across your whole communication. This can mean clarifying the tone of voice, highlighting your expertise, sharpening a message or making complex questions easier to understand.
 
To have an effect, content and distribution need to hang together. If nobody finds the content, it does not matter how good it is. That is why we adapt the content to channel, audience and context, and combine storytelling with analysis and strategic understanding.
 
What sets us apart is the combination of journalistic craft and strategic advice. We help you not only produce content, but also find the right story, the right angle and an expression that holds over time. Read more about everything we offer here.

Why companies choose Tale

Many organisations already have a lot to say. The challenge is to make it relevant and interesting for others.
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That is where we come in. We help you shape content that gets through. As a communications agency we also see the whole picture, from message to channel choice. That makes the content part of a larger communication that works over time.

What an assignment can look like

When PostNord wanted to take the next step in its climate communication, we started with the purpose. The goal was to make ongoing work visible, strengthen internal pride and position PostNord in the transition. We then developed a content strategy that held together across countries, channels and audiences.

This resulted in two seasons of a Nordic web series, 12 editorial articles, targeted campaigns and PR.

Whatever the format, we make sure the content hangs together with the message, audience and distribution. See more of our cases here.

Frequently asked questions about content agencies

What does a content agency do?

A content agency helps companies and organisations plan, create and develop content that strengthens communication and supports business goals.

When do you need a content agency?

When you want to reach out more clearly, strengthen your brand or get more effect from your content.

What sets Tale apart from other content agencies?

We combine content with strategic communication and have a strong foundation in journalism and editorial work.

What content can we help with?

We help with content for web, campaigns, social media, employer branding, thought leadership, internal communication and much more.

Tale as a content agency

Tale is a content agency and communications agency for companies and organisations that want to say something of substance. We work with strategy, PR, distribution and content that makes communication hang together and get through.

Get in touch!

At Tale, we are a team of 18 with expertise in strategy, PR, content production and digital advertising. We have grown every year since we started in 2017, and with 18 per cent growth in 2025, we are one of the fastest-growing agencies in the industry. We are part of the Diplomat Group, which gives us access to some of the industry's best consultants in public affairs, financial communication and issue management.

Would you like to discuss a collaboration? Get in touch with our CEO Maria Lundqvist at +46 70-374 09 22 or maria.lundqvist@talecontent.se.