PR today extends well beyond the traditional press release. News develops across editorial media, social platforms, creators, search and professional communities – often at the same time. Digital PR connects those environments so one strong story can travel further.
The objective isn’t simply more mentions. It’s building authority and visibility around the issues that matter to the organisation.
Turn an announcement into a video, create a series of posts for LinkedIn or lift the core of an article into a short, shareable quote image. All so that you own your story, even beyond the news feed. We also have paid social experts who can help you achieve guaranteed exposure to the relevant audiences. At the same time, we work reactively and quickly – with monitoring and newsjacking. When an opportunity arises in the public debate, we are there to identify moments where you can contribute relevance, perspective and expertise. This means your brand is not just visible – it feels current and present in real time.
Understand where relevant conversations are happening and who influences them.
Define the stories, proof points and people most likely to earn attention.
Create material such as short video, interviews, articles or graphics adapted to digital behaviour.
Identify timely opportunities to add a relevant expert perspective to the conversation.
Measure what earned attention, engagement or conversion and use the insight to improve the next cycle.
At Tale, we are a team of 18 with expertise in strategy, PR, content production and digital advertising. We have grown every year since we started in 2017, and with 18 per cent growth in 2025, we are one of the fastest-growing agencies in the industry. We are part of the Diplomat Group, which gives us access to some of the industry's best consultants in public affairs, financial communication and issue management.
Would you like to discuss a collaboration? Get in touch with our CEO Maria Lundqvist at +46 70-374 09 22 or maria.lundqvist@talecontent.se.
