Content-driven recruitment

Why choose content-driven recruitment?

Content-driven recruitment is about creating stories based on your employer brand in order to attract new employees. Attracting the right talent today takes much more than a job advert. You also need to tell people what you offer as an employer and what you stand for. About your culture. About your leadership. And above all about the people who are the foundation of your organisation.

At Tale we help you identify, package and communicate the stories that build your employer brand and attract talent. Sometimes the stories are already there. At other times a new approach is needed, such as telling the story of your amazing employees rather than letting them praise you as an employer. Sometimes the stories are so obvious to you that an outsider is needed to see them.

Benefits of content-driven recruitment

Candidates do extensive research on a potential employer. Relevant content in your own channels answers their questions and tells them what makes your workplace unique. That increases the chance that they apply.
Content that makes your values visible reduces the risk of poor recruitment decisions.
By telling the story of your company and highlighting the people behind it, you build internal pride and activate the best recruiters of all – your own employees. Employees who share the stories on Facebook and LinkedIn often create the best flow of qualified candidates. SOS Alarm is good at this, for example.

How we work:

Together with you we identify target audience, messages and goals for content-driven recruitment. There are often benefits in integrating the work with your internal communication.

Once the framework is set, we develop a content plan and suitable channels to reach the target audience

Tale then takes responsibility for producing content adapted to the channel and target audience

You take part in the whole process to the extent you wish and of course have the final say in the approval process.

We also help with publishing, optimisation and advertising to reach potential employees on social media.

We analyse the outcome of the content we produce, optimising and adjusting continuously to reach the goals and KPIs we have set together.

Get in touch!

At Tale, we are a team of 18 with expertise in strategy, PR, content production and digital advertising. We have grown every year since we started in 2017, and with 18 per cent growth in 2025, we are one of the fastest-growing agencies in the industry. We are part of the Diplomat Group, which gives us access to some of the industry's best consultants in public affairs, financial communication and issue management.

Would you like to discuss a collaboration? Get in touch with our CEO Maria Lundqvist at +46 70-374 09 22 or maria.lundqvist@talecontent.se.