Many companies communicate without a clear common thread. Through strategic concept development, Tale creates ideas that unify messaging, tone of voice, and direction over time.
The result? Clearer communication that works across multiple channels, engages the right target audiences, and strengthens your business.
Overarching ideas that unify messaging, tone of voice, and expression.
Creative frameworks for launches, public opinion, recruitment, or brand-building initiatives.
Formats and content ideas that work over time across multiple channels.
Clear core messages and supporting points that make your communication more precise.
We immerse ourselves in your target audience, market, business and communication challenges.
We define what the concept is intended to solve, the position it should occupy and how it will drive the brand forward.
We develop creative concepts with a clear strategic foundation and high feasibility.
We formulate messages, content ideas and guidelines for how the concept should be used across different channels and formats.
We adjust and refine the concept over time based on feedback, data and new requirements.
A good concept shouldn't stop at a catchy headline or a campaign idea. It should be translatable into content, design, motion graphics, social media, web, PR and advertising. That is why we develop concepts that are clear enough to unify your communication, yet flexible enough to work across multiple formats and contexts.
This allows you to build recognition over time, while ensuring each activity feels relevant in its own channel.
At Tale, we develop concepts that work in everyday life, in campaigns and over time. With the right combination of strategy, creativity and execution, we create ideas that strengthen the brand and make communication clearer, more relevant and more effective.
At Tale, we are a team of 18 with expertise in strategy, PR, content production and digital advertising. We have grown every year since we started in 2017, and with 18 per cent growth in 2025, we are one of the fastest-growing agencies in the industry. We are part of the Diplomat Group, which gives us access to some of the industry's best consultants in public affairs, financial communication and issue management.
Would you like to discuss a collaboration? Get in touch with our CEO Maria Lundqvist at +46 70-374 09 22 or maria.lundqvist@talecontent.se.
