Handled well, PR is one of the most cost-effective ways to build awareness and credibility. When companies and spokespeople appear in relevant editorial contexts, the message gains a level of third-party validation that paid advertising can’t replicate.
We develop news angles, press releases and pitches with a clear point of view and genuine relevance. Rather than simply distributing material as widely as possible, we focus on the journalists, editors and outlets most likely to care about the story.
Clarify the news, message and target audience.
Develop the angle, press material and supporting quotes.
Identify the most relevant media and journalists.
Distribute through appropriate channels.
Follow up with targeted pitching and media monitoring.
Many people feel uncertain before speaking to a journalist. The fastest way to become more confident is to practise. Tale provides media training tailored to the participant's role, experience and communications challenges.
Our trainers have backgrounds in major newsrooms including US and Swedish public broadcasters, combined with experience advising organisations on how to communicate clearly in demanding situations.
Participants should leave with a clearer understanding of media logic, stronger messages and the confidence to communicate effectively under pressure.
Digital PR connects editorial, social and creator environments so one strong story can travel further.
Audience and issue analysis, positioning and planning, content production, monitoring and newsjacking, and follow-up and learning.
Training can be carried out individually or in groups, in person or digitally, and is adapted to your needs, roles and context.
We go through how the media works, what influences reporting and how to adapt your message to different contexts – from editorial to internal.
We define core messages and supporting messages – adapted to audience and channel. We practise staying on track, responding strategically and prioritising what matters most.
We carry out exercises with and without a camera – for example interviews, panel discussions, town halls or press conferences – with both friendly and critical questions.
Feedback & development Each exercise is followed up with concrete feedback, playback and further training – so that the participant can clearly see their development.
At Tale, we are a team of 18 with expertise in strategy, PR, content production and digital advertising. We have grown every year since we started in 2017, and with 18 per cent growth in 2025, we are one of the fastest-growing agencies in the industry. We are part of the Diplomat Group, which gives us access to some of the industry's best consultants in public affairs, financial communication and issue management.
Would you like to discuss a collaboration? Get in touch with our CEO Maria Lundqvist at +46 70-374 09 22 or maria.lundqvist@talecontent.se.
