Services

Search engine optimisation (SEO)

How does search engine optimisation – SEO work?

Search engine optimisation (SEO) is increasingly about relevant and credible content, and less about trying to manipulate Google’s algorithms. That is why we, as a content agency, also help you rank highly in search results. Relevant, high-quality content is the foundation of everything we do, and over time good content leads to credibility when other sites link to yours. The starting point for SEO content is to find out what your target audience is searching for.

If you are looking for an agency that can help you increase traffic to your website, you have come to the right place. We find out what your target audience wants to know, produce content that gives the best answers and make sure your site ranks highest on Google.

SEO

The customer journey starts with Google

Most customer journeys start with a search. Being visible where your audience looks for answers is therefore a key part of content work.

Search engine optimisation –
how it is done

Assignments and working processes depend greatly on the size and industry of the site, but generally include these parts:

  • Content audit

  • Keyword analysis

  • Competitor analysis

  • Production of new content

  • Adjustment and optimisation of existing content.

Get in touch!

At Tale, we are a team of 18 with expertise in strategy, PR, content production and digital advertising. We have grown every year since we started in 2017, and with 18 per cent growth in 2025, we are one of the fastest-growing agencies in the industry. We are part of the Diplomat Group, which gives us access to some of the industry's best consultants in public affairs, financial communication and issue management.

Would you like to discuss a collaboration? Get in touch with our CEO Maria Lundqvist at +46 70-374 09 22 or maria.lundqvist@talecontent.se.