If you lead a communications or marketing team, you know what it can look like: high pace. High demands. And a team that is expert on the organisation and brand but may need to be challenged, gain new knowledge, new tools and fresh insights and impulses from outside. That is why we have developed the Inhouse Ignite offer.
A training programme based on up-to-date knowledge that gives the team new tools. An investment that produces measurable results in both the short and long term.
Inhouse Ignite is not a one-off. It is not a breakfast lecture. And it is not a single training effort that does not translate into concrete results in the team's daily work. It is a training programme that makes the team sharper and more confident – month by month.
You get:
A concrete structure for the team's skills development
Training that reflects your actual knowledge needs
Practical methods you can use straight away
This allows you to:
Work smarter and more efficiently
Develop the team's capabilities and skills
Raise the quality of content and campaigns
Contribute more clearly to business goals
We tailor the training to your needs. Among our most requested themes:
Content and channel strategy
Build a strategy based on the right KPIs to navigate complex channel choices. A clear direction saves time and resources while reaching your goals.
Successful PR work
Create and nurture media relations that deliver well-earned impact. Reach journalists, create curiosity and generate results. Tale's PR specialists give you practical tips.
Writing a creative brief
Formulate briefs that lead to strong and effective campaigns. Methods and tools that simplify collaboration with in-house creatives and agencies.
Workshops as a strategic tool
Use workshop models that solve both strategic and creative challenges. Get six proven models and formats that can be applied in many different situations.
Social media ad campaigns
Get sharper on paid social. Optimise ad campaigns on Meta, LinkedIn and TikTok. Effective targeting, better optimisation and higher return on investment (ROI).
English copy
Practise writing professional, persuasive texts in English. Effective exercises that develop language for marketing and communication, led by Tale's David Landes.
Storytelling in practice
Create stories that engage, build brands and drive business goals. Concrete cases and methods that work in practice.
AI tools for the communications department
Discover AI solutions that simplify workflows, increase productivity and strengthen creative work. Create stories that engage, build brands and drive business goals. Concrete cases and methods that work in practice.
Effective and engaging internal communication
Strengthen internal communication with strategies and tools that reach across the organisation. Improved engagement and collaboration through clear messages.
Data-driven working methods and impact measurement
Work in a structured way with A/B testing, analysis and impact measurement that not only increases the reach of communication but also creates insight into audience motivations and which messages have the greatest impact.
With Inhouse Ignite, a number of specialists from Tale help your team stay on top, creative and strategic – and always up to date on the latest in the industry. You choose the themes that suit your challenges – we provide inspiration, knowledge and concrete tools. The training can be delivered intensively or spread over a longer period, whichever suits your department best.
Tale was founded in 2017 and is one of the fastest-growing communications agencies in the industry. We work with some of Sweden's best-known brands on broad communication efforts, PR, content production, creative concepts and paid social. We also work a great deal with companies' in-house teams and have found a way of working where we complement and support the company's internal skills in a good way. That has also given us an understanding of in-house teams' needs for knowledge and development.
We are currently opening up for a limited number of new in-house teams. Would you like to know more or discuss a set-up that suits your team?
Get in touch via the form below or contact our Creative Director Teodor Hässler, who is responsible for Inhouse Ignite.
Teo has experience from both the agency and in-house worlds and also has a solid background as a trainer – including at Berghs School of Communication, where he has led several courses for working professionals.
Teodor Hässler, teodor.hassler@talecontent.se or call 070-449 99 13
