

In August, Tale welcomed two new colleagues. Rostam Persson strengthens the film team as Senior Video Producer, with experience from both documentary film and some of Sweden's biggest TV formats. Axel Holmquist has joined as a trainee, combining a background in economics and project management with a growing focus on film and editing.
Rostam Persson has an extensive editing portfolio behind him. Over the years he has worked on everything from Mästarnas Mästare and Bäst i Test to current affairs programmes and documentaries.
On the documentary Son of the Mullah, directed by Nahid Persson Sarvestani, Rostam was responsible for editing and dramaturgy. The film was nominated for a Guldbagge (Sweden's national film award) for best documentary in 2024. Rostam has also studied directing at the University of California, Los Angeles, and has experience of both dramaturgy and scriptwriting.
“I look forward to creating stories that move people through image, sound and music, and to making the most of every project through teamwork,” says Rostam.
Axel Holmquist joined Tale after the summer as our 2026 trainee. He has a bachelor's degree in economics from Lund University and joins most recently from Mediaplanet, where he worked as a project manager on campaigns from idea and research to partnerships, sales and launch.
During 2026 Axel has also studied practical film-making and editing at HDK-Valand, and has experience of both video production and editing.
“I applied for the trainee programme because I like the opportunity to try out several different parts of the company. It also seemed really fun that you work so much with video content,” says Axel.
Tale är en content- och PR-byrå inom Diplomatgruppen. Vi hjälper företag och organisationer att utveckla sin kommunikation genom content, PR och storytelling.
Vi kommer oftast in när kommunikationen är komplex och det måste bli rätt, till exempel vid strategiska skiften, känsliga frågor eller när något riskerar att bli medialt.
Det gör att ni kan fatta beslut och kommunicera på ett sätt som håller internt och externt.