Case

Climate communication

Reach

400K

Number of impressions across all ads

Dwell time

19s

Average seconds the audience stays on the video ads. Benchmark is about 4.7 seconds.

View rate

77%

Chose to watch the video when they saw the ad. Benchmark is 29.5%.

What we did

PostNord has set ambitious climate targets: fossil-free by 2030 and net-zero emissions by 2040. When it wanted to take the next step in its sustainability communication, there were both stories and drivers in place, but the communication needed clearer direction. Our assignment was to further develop the Nordic sustainability communication, with the aim of making the work already under way visible, strengthening internal pride and positioning PostNord as a leading player in the transition.
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We started from the group's already established sustainability platform and shaped a story that holds together across national borders, channels and audiences.

Client

PostNord Group

Website

PostNord

Assignment

Climate communication

How we did it

Together we shaped a content strategy built on transparency, clear results and the human commitment behind the transition:

Two seasons of a Nordic web series that makes PostNord's climate targets concrete through everyday stories. Here we meet employees, customers and innovations that show the way towards a fossil-free and climate-neutral future.
12 editorial articles that highlight initiatives, projects and the people driving the sustainability work, with a focus on concrete effects and local perspectives.
Targeted campaigns in social and digital channels: LinkedIn, Google and YouTube. The aim was to maximise visibility and reach both internal and external audiences.
PR work at local and national level. Among other things, we highlighted the fully electric long-haul truck in Jönköping and a larger pilot project with the potential to influence the logistics industry as a whole.

Delivery

Fossil free by 2030

In the first season we focused on the journey towards fossil-free operations. Through stories from across the Nordics, we highlighted concrete initiatives, employee commitment and collaborations that drive the climate transition. The goals became clear, human and engaging.

Watch the series

Net zero by 2040

In the second season we focused on the goal of net-zero emissions by 2040. By showing how today's initiatives connect to future climate ambitions, we shaped a story about technology and solutions, but also about the people who drive the development forward every day.

Watch the series

Stories

Alongside the web series we created stories that highlighted initiatives and the people behind the sustainability work. With clear angles, from electrification to new ways of working, the format helped drive traffic and keep the communication alive.

Read the articles

Results

PostNord's sustainability communication reached widely, engaged and was picked up by the media. The number of story views rose from 20,000 in 2024 to over 170,000 in 2025, and total impressions for all ads reached 400,000. The video content held attention with an average dwell time of 19 seconds, four times higher than the benchmark.

400,000 impressions in total
Over 173,488 video views
77% chose to stay with the video ads
19 seconds on average per video ad
8 times more impressions on stories compared with the year before

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