Ad impressions on LinkedIn
Video ad views on LinkedIn
YouTube ad exposures
In addition to the overall work on the visual identity, we worked with PR to establish SV Ventures as a clear expert in investing in unlisted tech companies. We developed a PR strategy focused on thought leadership, media impact and paid social. The work included a message platform, audience analysis and a targeted PR approach towards business and financial media, complemented by strategic advertising in social channels to extend reach and strengthen the effect of the editorial visibility.
We started from current market trends and formulated stories close to the news flow to highlight SV Ventures' expertise. Through an editorial way of working, we created content that engaged both journalists and the target audience. The work included articles, targeted advertising and a PR programme with pitches to media such as Börslunch, The Wall Street Journal and the Financial Times, in collaboration with Diplomat Communications. The result was broad exposure and strengthened credibility in Swedish and international business media.
The PR work created strong impact and established SV Ventures as a leading voice in investing in unlisted tech companies:
What we delivered:
